Nicola Alexander-Cross

Award-winning optometrist Nicola Alexander-Cross has created an award-winning brand called Peep Club that makes the solution for sore, tired and irritated eyes smart and sexy. With 8 in 10 adults experiencing dry eye symptoms and 1 in 4 adults suffering from sensitive eyes, when Nicola’s friend came to her, desperate for a solution for her dry eyes that were impacting her work and day-to-day living, she leaned on her expertise and experience as an optometrist to find a cure.