max ball

Max Ball is the founder of Anchor & Atlas, a bespoke luxury travel advisory built around a simple belief: travel should feel meaningful, restorative, and personal. After years working across performance marketing and luxury travel, Max recognised how often holidays were booked as commodities rather than thoughtfully designed experiences. He set out to change that.

Drawing on a specialist background in wellness travel, Max works closely with clients to create journeys that support every part of their lives. From spa retreats and transformational health programs to culturally rich itineraries and once-in-a-lifetime adventures, his approach prioritises balance, intention, and ease. Instead of quick fixes, Max focuses on long-term relationships, becoming a partner for every chapter of his clients’ travels.

Through Anchor & Atlas, Max collaborates with many of the world’s leading hotels, resorts, and wellness destinations, alongside brand partnerships with names such as Chiva-Som, Calcot & Spa, and Groupe Barrière. His holistic, detail-led planning style ensures clients feel looked after from the first idea to the moment they return home.

Today, Max continues to grow a community of travellers who value quality over noise, authenticity over excess, and experiences that enrich both body and mind. His vision is clear: raise the standard of modern luxury travel while making it feel personal, intentional, and deeply rewarding.